No.213 "About the involvement of the tourism industry with regional development 2025" September issue

Pre-opening at the end of October  　

【デジタル観光統計オープンデータから7月の三重県の観光目的入込数】The number of visitors to Mie Prefecture for tourism purposes in July from the digital tourism statistics open data

　

【台風一過の二見浦】Futaminoura after the typhoon

September 6, 4:57 

September 6, 6:57 

　

【2025年7月の国際収支】Balance of Payments for July 2025

日銀の国際収支項目の内容から　From the contents of BOJ's balance of payments items 

　9月8日、財務省が7月の国際収支を発表した。経常収支は2兆6843億円の黒字である。貿易収支は1894億円の赤字、旅行収支は5298億円の黒字だ。航空旅客は221億円の赤字、海上旅客も13億円の赤字、そして、その他サービスも1兆1460億円の大赤字である。サービス収支全体では6960億円の赤字だ。
　日本が唯一、一貫して黒字を維持しているのが旅行収支である。かつては弱電産業の下請け工場が地域経済を支えていたが、今ではホテルや飲食店がそれを担っている（免税土産の売上は物品の輸出扱いとなり、旅行収支には含まれない）。だが、主要メディアが報じないため、殆どの日本人は気付いてはいない。

On September 8, the Ministry of Finance announced the balance of payments for July. The current account balance was a surplus of 2.6843 trillion JPY. The trade balance was a deficit 189.4 billion JPY, the travel balance was a surplus of 529.8 billion JPY. Air passenger was a deficit 22.1 billion JPY, Sea passenger was a deficit 1.3 billion JPY. and, Other services was a large deficit 1.146 trillion JPY, the overall service balance was a deficit 695.6 billion JPY.
The only area in which Japan has consistently maintained a surplus is the travel balance. While subcontracting factories for the light electrical appliance industry once supported local economies, hotels and restaurants have now taken their place. (Sales of duty-free souvenirs are treated as exports of goods, and are not included in the travel balance.) However, because the mainstream media does not report this, few Japanese people are aware of it.

　

【2025年夏休み期間中における三重県内主要観光施設の来場者数概要】Summary of tourist visitor numbers at major tourist facilities in the Mie prefecture during the summer vacation period in 2025

　三重県は16日、夏休み期間中（7月19日～8月31日）の来場者数を発表。県内の主要24施設を訪れた人は延べで522万5637人だった。1日当たりの来場者数はコロナ感染拡大前の約9割にとどまったが、前年と比べると8.7%（9543人）増加。台風10号や南海トラフ地震特別警報の影響を受けた昨年の反動のようである。伸び悩んだ理由としては、関西万博や猛暑による出控えなどが考えられるが、そのデータはない。
　ちなみに、長年の読者の皆様は既にご存知の通り、この数字はあくまで「延べ人数」であり、実際の人数ではない。例えば、ディスティネーション「内宮」にいた人数は、「おかげ横丁」や「外宮」にも行かれた方の割合が非常に高い。市場評価にはつながらないので要注意だ。

On the 16th, Mie Prefecture announced the number of visitors during the summer vacation period (July 19th - August 31st). A total of 5,225,637 people visited the prefecture's 24 major facilities. While the number of visitors per day remained at about 90% of the pre-COVID-19 level, it was an increase of 8.7% (9,543 people) compared to the previous year. This appears to be a backlash from last year, which was affected by Typhoon No. 10 and the Nankai Trough Earthquake Emergency Alert. Possible reasons for the sluggish growth include people refraining from visiting due to the Kansai Expo and the extreme heat, but no data is available on this.
By the way, as long-time readers already know, this total is the "cumulative number of people" and not the actual number. For example, the number of people at the destination "Naiku" is a very high percentage of people who had to "Okage Yokocho" and "Geku"too. be careful as this does not lead to market valuation.

　

【伊勢神宮外宮】Geku Shrine of Ise Jingu

　

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O.H.M.S.S.(Ohuda Higashi-kishu Matsusaka-area Sightseeing Support)
Representative  Shigeki Imura

a support member of UN Tourism / APTEC

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